GTA 6's $1M Billboard Goes Up in Miami Amid Police Protests

Grand Theft Auto 6 (GTA 6) is the upcoming installment in Rockstar Games’ open-world action franchise, developed and published by Rockstar Games. Its marketing campaign now includes a $1 million billboard in Miami, Florida, which the company installed despite local police protests. The billboard represents Rockstar’s effort to ramp up promotional activity for the title ahead of launch. The reason for the police protests is not disclosed in the source material used for this report.

Key Facts

Rockstar Games’ GTA 6 marketing campaign includes a $1 million billboard installed in Miami despite local police protests.

    Attribute
    Value
  


  
    Game Title
    Grand Theft Auto 6 (GTA 6)
  
  
    Developer / Publisher
    Rockstar Games
  
  
    Billboard Cost
    $1 million
  
  
    Billboard Location
    Miami, Florida
  
  
    Installation Status
    Installed despite police protests
  
  
    Police Protest Reason
    Not disclosed in source
  
  
    Game Release Date
    Not disclosed in source
  
  
    Marketing Phase
    Ramping up
  

How Much Did the GTA 6 Billboard Cost?

The GTA 6 billboard cost $1 million, according to The Movie Blog’s coverage of the game’s promotional campaign. The source describes the installation as a massive $1 million marketing asset deployed by Rockstar Games in Miami, marking one of the most visible outdoor advertising moves disclosed for the title’s promotional cycle.

GTA 6’s billboard is a $1 million outdoor advertisement installed by Rockstar Games in Miami, Florida.

Where Is the GTA 6 Billboard Located and Why Are Police Protesting?

The GTA 6 billboard is located in Miami, Florida. Local police protested the installation, though the source material does not disclose the reason for the protest. Rockstar Games proceeded with the billboard’s installation despite police objections, indicating the company’s determination to move forward with its marketing plan.

"Rockstar Games is ramping up marketing for Grand Theft Auto 6 with a massive $1 million billboard in Miami, moving forward despite local police protests."
— The Movie Blog

Rockstar Games installed the $1 million GTA 6 billboard in Miami despite ongoing local police protests, though the source does not specify why officers objected.

Who Is This Marketing Campaign For?

The source material describes the campaign as a marketing ramp-up for Grand Theft Auto 6, targeting consumers through a high-visibility billboard in Miami. The source does not disclose a specific demographic or audience beyond the general promotional objective of driving awareness for the game’s launch.

The GTA 6 $1 million billboard serves as the visible centerpiece of Rockstar Games’ promotional ramp-up in Miami.

Common Questions

How much did the GTA 6 billboard cost?

The GTA 6 billboard cost $1 million. Rockstar Games funded and installed the billboard in Miami as part of its marketing ramp-up for Grand Theft Auto 6. The installation proceeded despite local police protests.

Who installed the GTA 6 billboard?

Rockstar Games installed the $1 million GTA 6 billboard in Miami. The company proceeded with the installation despite local police protests, continuing its marketing ramp-up for the game as planned.

Why are police protesting the GTA 6 billboard?

The source material does not state the reason for the police protests against the GTA 6 billboard. What is known is that Rockstar Games moved forward with the $1 million Miami installation despite these objections.

Sources and Methodology

This article is based on a single primary source: The Movie Blog’s post titled “GTA 6’s $1M Billboard Goes Up in Miami Amid Police Protests,” published at https://www.themovieblog.com/2026/09/gta-6-million-billboard-miami-protests/.

No additional statistics, quotes, or data points beyond those included in the source were added. Where the source lacked detail — such as the reason for the police protests or the game’s release date — that information is explicitly noted as undisclosed.

This article was last updated on September 2026.